Welcome to Mowbray by Design’s personal branding iWorkshop™. The first of its kind available online.

Mowbray by Design specialises in Personal Branding – the professional discipline of coaching people to develop and manage how others perceive them. The iWorkshop has been developed to take you through our methodology, step-by-step, at your own pace and in your own time. This is the same methodology that we have developed for one-to-one Consulting with our clients.

Typically, our clients are looking to take full control of their personal brands in the context of their working lives – putting their careers firmly into their own hands. They are people who are motivated to achieve greater recognition, financial and other tangible rewards. They are often managing change, whether embraced, anticipated or even enforced.

Discover how a strong Personal Brand can help you to:

1. Create powerful, lasting first impressions
2. Increase your visibility and raise your profile
3. Build a reputation that precedes you
4. Be recognised as the expert in your field
5. Gain and maintain a competitive edge
6. Succeed in economic downturns
7. Increase your income

iWorkshop is divided into chapters explaining the concepts that work together to build your Personal Brand. Each chapter includes examples and case studies, and requires you to answer questions as you go. Your answers form the basis of following chapters, building your understanding of your personal brand until you are in a position to manage, enhance and make your brand well known to your target markets or audience.

Q&A

Q: Who is iWorkshop suitable for?
A: iWorkshop is designed to benefit anyone who is interested in understanding, developing, enhancing and managing their personal brand in the context of their careers. Our clients range from those who have recently graduated to those who are semi-retired - from all walks of life and cultures, across a range of international roles and sectors.

Q: How does iWorkshop work?
A: Each chapter explains the concepts involved, offers practical examples and/or case studies, and requires you to answer questions about yourself. Your answers then form the basis of future chapters. Once you have completed a chapter, you will then be able to download or print a summary of the chapter and the information that you submitted. You can also download or print the entire iWorkshop once you have completed it.

Q: Do I have to download any software?
A: No, iWorkshop resides on our servers and you log in to access your account, wherever you are in the world, and continue from where you left off in your last session.

Q: How long will iWorkshop take to complete?
A: iWorkshop is completed at your own pace, in your own time. To get the maximum benefit, we recommend that you take it in stages over a period of about a month. This will allow you time for reflection and practice.

Q: How long will I have access to iWorkshop from the day that I subscribe?
A: You will have full access to iWorkshop for six months from the date of your subscription. After that, your subscription will expire and we will remove the information that you submitted from our systems. See our Terms and Conditions and Privacy Policy for full details.

Q: Will anyone other than Mowbray by Design have access to my information?
A: No, the information that you enter on iWorkshop is completely secure and private. See our Privacy Policy for full details.

Q: What is the price of iWorkshop?
A: The iWorkshop is £49.99.

Q: May I purchase iWorkshop as a gift for a friend or colleague?
A: Yes you may – click on the link on the right and we will do the rest for you.

Q: Is iWorkshop available on a multi-user license for companies and organisations?
A: Yes - click on the link on the right for further information.